Jeff Sun, MBA, PCC works with executives, entrepreneurs, and curious humans to examine themselves and the world around them so they get to do what they really want each day with more boldness, joy, and purpose.

He has coached over 170 leaders including executive officers, solopreneurs, start-up founders, doctors, lawyers, creative directors, non-profit directors, college professors, retirees, venture capitalists, and other coaches. 

Prior to coaching, Jeff spent the majority of his career incubating and building early to late-stage start-ups. He’s lived and worked across the world on four continents. Jeff’s worn-many-hats life has allowed him a deep appreciation, respect, and empathy for the nuance and complexity that his diverse clients bring to their work.

Most recently, he was the CEO and co-founder of Circular Impact, a venture-backed start-up working to remove carbon emissions through organic waste management in sub-Saharan Africa. 

Jeff took a year-long life reset in 2022, studying vipassana meditation, working as a ceramics artist, and learning to live life from energetic flow rather than traditional time management. 

From 2017 to 2021, Jeff led global operations at Sonder, a hospitality start-up transforming the way people stay around the world. He joined as the 30th employee and scaled global operations to over thirty-five cities across three continents and 15 countries. Sonder went public in 2022 with nearly 2,000 global employees. 

Jeff was one of the first General Managers of Prime Now, Amazon’s one-hour delivery start-up. He scaled markets in Northern California, Nevada, and Arizona, and helped lead the 2016 Amazon sponsorship of the San Francisco 49ers. 

Jeff started his career as an engagement manager at the Monitor Group, a global strategy consulting firm where he advised Fortune-50 companies and global governments. He was also one of the first employees at the One Acre Fund, where he scaled climate change adaptation solutions with rural farmers. Today, the One Acre Fund serves millions of farmers across the world and is held as a gold standard for effective development intervention. 

Jeff holds a BA with distinction from Yale University, and a MBA from the MIT Sloan School of Management, where he was a Siebel Scholar. He holds a Professional Certified Coach (PCC) accreditation from the International Coaching Federation, and trained with the Hudson Institute of Coaching. 

Jeff lives in San Francisco.